On Facebook
In exchange for making our social lives more convenient, Facebook enters into a relationship with society such that it has the power to transform our sociality into commercially useful information, turn our relationships into market research and use that data to anticipate and shape our future selves with the ads it calculates that we should be presented with. It manages our friendships and then processes the data interrelationships to guide the process of how we subsequently develop our identities through its site.
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